"At some point someone with more philosophical and literary wit than I is going to have to provide us with a _principled_ argument that we can use against this stuff."
No doubt. Something tells me that the ever-popular "Hey, if you put a microchip in your body you'll end up in hell!" isn't quite what we're looking for. The problem is that the disciples of the deity known as Scientific Progress are notorious for short-sightedness. The list of effective tactics grows slim.
Our task is even more perilous now, considering the seductive lure of selling out to the zeitgeist is now giving the highly anticipated benefit of cheap and plentiful amounts of beer.